Jay Leno...moving to 10pm?!?!

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Jay Leno...moving to 10pm?!?!

Post  Cincy Fan 44 on Tue Dec 09, 2008 3:42 pm

http://newsroom.mtv.com/2008/12/09/nbc-and-jay-leno-kill-the-prime-time-network-drama-or-at-least-critically-injure-it/

By Josh Horowitz

I’m not one for sweeping proclamations, but today, December 9, might mark the death knell for the prime-time network drama. In a matter of months, NBC will do away with their remaining 10 p.m. dramas (I hope you’re sitting down, because, yes, Christian Slater’s “My Own Worst Enemy” is going off the air) and replace them with a brand-new talk show hosted by Jay Leno. Yes, like a bad penny (or insufferable host) Leno will turn up once again all over the Peacock schedule. Terrified of losing the “Tonight Show” host to a competitor, NBC has convinced him to stay — not by elbowing out Conan O’Brien, who’s set to take the reins of “Tonight” in May, but by bringing Leno into even more homes at an earlier hour, according to the New York Times.

These things go in cycles, so I’d be foolish to say this will permanently alter the network-television landscape. But I do think it’s clearly going to change things for a while. Let’s face it. Network dramas have been kind of over for a while. NBC hasn’t had a hit in the 10 p.m. slot in four years. Though CBS still makes a killing with its “C.S.I.” franchise and all those other procedurals your parents watch before the local news, any drama worthy of obsession, outside of the odd “Lost” and “Gossip Girl,” is on FX (”The Shield”), AMC (”Mad Men”) or HBO (er, “Big Love”?).

You might have noticed the economy isn’t doing so swell right now. People want comfort food. And that’s what Leno will deal out night after night with insipid Jay-walking segments and the like. I am certain this is a brilliant business decision by NBC. Leno’s new show will cost a fraction of what they’ve sunk into innumerable failed dramas. They’ll be able to provide new content at that hour every weeknight, virtually all year round (I’ll say this for the Leno, he’s got a work ethic). Don’t be surprised if a year from now, CBS and ABC follow suit with comparable prime-time talk shows. (Luckily we can officially take Rosie’s name off this likely suspect list after the abomination that was “Rosie Live.”)

Let me be clear. I love late-night talk shows. I worship at the altar of men like Letterman and poor Conan (that sexy 11:35 spot just got less cool, thanks to your lead-in). It’s a showbiz institution I revere. And I say that having worked on one of the most-despised late-night experiments in history, John McEnroe’s CNBC talk show. But, like anyone with an iota of comic appreciation, I kind of loathe what Jay Leno does night in and night out. The very idea of Leno spreading his crude and obvious humor for another decade leaves my stomach in knots. By all accounts, Leno is a brilliant comic and tenacious writer. He just made a deal with the devil long ago to play it broad and banal in order to garner big ratings. And NBC made a similar pact today, tossing away any artistic ambition for a quick-fix solution designed to make our eyes glaze over in benumbed ho-hum satisfaction.

But that’s just me. Or is it? Did NBC make the right call in giving 10 p.m. to Leno? What or who would you rather see in that time?

Definitely a ballsy programming move by NBC. I mean if you don't like Leno, guess what, you're probably not going to watch anything on NBC in the 10pm hour from now on...whereas if they put 5 different shows in there, chances are you might like at least one of them. Ballsy...just ballsy.
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Re: Jay Leno...moving to 10pm?!?!

Post  LTRT on Tue Dec 09, 2008 3:47 pm

I don't watch him anyway so it doesn't matter to me, but my Law & Order currently holds the 10p slot. affraid
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Re: Jay Leno...moving to 10pm?!?!

Post  Cincy Fan 44 on Tue Dec 09, 2008 3:49 pm

LTRT wrote:I don't watch him anyway so it doesn't matter to me, but my Law & Order currently holds the 10p slot. affraid
Say buh-bye...
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Re: Jay Leno...moving to 10pm?!?!

Post  LTRT on Tue Dec 09, 2008 3:51 pm

Cincy Fan 44 wrote:
LTRT wrote:I don't watch him anyway so it doesn't matter to me, but my Law & Order currently holds the 10p slot. affraid
Say buh-bye...

I can always watch reruns on TNT. Very Happy

L & O and Sunday night football is about the only thing I watch on that channel anyway.
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Re: Jay Leno...moving to 10pm?!?!

Post  Guest on Tue Dec 09, 2008 4:17 pm

I'd rather see Conan O'Brien than Jay Leno.

Conan > Leno x 100
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Re: Jay Leno...moving to 10pm?!?!

Post  Cincy Fan 44 on Tue Dec 09, 2008 4:22 pm

LTRT wrote:
Cincy Fan 44 wrote:
LTRT wrote:I don't watch him anyway so it doesn't matter to me, but my Law & Order currently holds the 10p slot. affraid
Say buh-bye...

I can always watch reruns on TNT. Very Happy

L & O and Sunday night football is about the only thing I watch on that channel anyway.
I used to watch Heroes, but they lost me this year. Storylines were too boring and I could care less about some of the characters. Anymore, I only watch Sunday Night Football and the Today Show on that channel.
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Re: Jay Leno...moving to 10pm?!?!

Post  Guest on Tue Dec 09, 2008 5:02 pm

I love Leno, dvr it every night. I am the polar opposite of Fleek on this one, I think Leno is 1000x better than Conan OOOOOOOOOO'BBRRian!

I probably won't watch Jay every night at 10 pm , but NBC just picked me back up some with this move. Not a Letterman fan either here.
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Re: Jay Leno...moving to 10pm?!?!

Post  Cincy Fan 44 on Tue Dec 09, 2008 5:24 pm

Bman wrote:I love Leno, dvr it every night. I am the polar opposite of Fleek on this one, I think Leno is 1000x better than Conan OOOOOOOOOO'BBRRian!

I probably won't watch Jay every night at 10 pm , but NBC just picked me back up some with this move. Not a Letterman fan either here.
I too prefer Leno over Letterman. Just so long as maher never co-hosts they'll be fine. Razz
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Re: Jay Leno...moving to 10pm?!?!

Post  Guest on Tue Dec 09, 2008 5:40 pm

I'm generally falling falling asleep between 10 & 11. So this really doesn't phase me much. I'll be watching even less TV I'm guessing once I move to Indianapolis. Rather be out listening to music or doing something entertaining.
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Re: Jay Leno...moving to 10pm?!?!

Post  Canuck on Wed Dec 10, 2008 3:04 pm

I don't watch any of them, Leno, Letterman, Conan...I couldn't care less which slot they are in, I won't tune in.
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Re: Jay Leno...moving to 10pm?!?!

Post  iberlingirl on Wed Dec 10, 2008 10:47 pm

Canuck wrote:I don't watch any of them, Leno, Letterman, Conan...I couldn't care less which slot they are in, I won't tune in.
Right there with ya...
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Re: Jay Leno...moving to 10pm?!?!

Post  Mort on Fri Dec 12, 2008 1:25 pm

yeah very rare I watch it either... I'll take the HD geo channel anyday

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