shiney new name...XE

blackwater destroyed their reputation so they have changed their name. surely nobody will remember who they used to be and what they did. following the amway path

http://news.yahoo.com/s/ap/20090213/ap_on_bi_ge/blackwater_name_change

RALEIGH, N.C. – Blackwater Worldwide is still protecting U.S. diplomats in Iraq, but executives at the beleaguered security firm are taking their biggest step yet to put that work and the ugly reputation it earned the company behind them.

Blackwater said Friday it will no longer operate under the name that came to be known worldwide as a caustic moniker for private security, dropping the tarnished brand for a disarming and simple identity: Xe, which is pronounced like the letter "z."

Sounds like a name a company would go with if they wanted to keep a low profile.